So, you’re considering business coaching? You’ve probably done some research and have come across several articles about business coaching and its effectiveness.
Some people will say how much business coaching has transformed their business, while others will say it didn’t work for them, but who do you believe?
Before you decide how effective business coaching is and whether it’s the right choice for you, we recommend you understand these common misconceptions about business coaching and discover how to overcome them to get the most out of your coaching experience.
Misconception one: Business coaching is too expensive
While it can be costly to work with a highly experienced and reputable business coach, it’s also a worthy investment.
According to an ICF-commissioned study, coaching clients report a median ROI of 788%. Finding a highly experienced, reputable business coach that is the right fit for you will bring a return on investment that outweighs the initial expense of the business coaching.
Top tip: Instead of viewing a business coach as an unnecessary expense, consider it an investment that will pay off. If you need further proof about whether the investment in your business coach will pay off, ask them about what they’ve helped previous clients achieve and read their testimonials.
At Bill Squires, we have a variety of business coaching programmes with varying costs and payment options, so you can find a programme to suit your budget. Our business coaching programmes are designed to offer you maximum ROI and, most importantly, provide you with the tools to grow your business successfully.
Misconception two: Business coaching takes too much time
A lot of business owners believe that business coaching takes too much time.
However, business coaching isn’t about adding a never-ending to-do list to your life; it’s about identifying what your priorities are, holding you accountable to work on these priorities which will eventually lead to freeing up more of your time.
Top tip: When looking for a business coach, ask them how you will spend your time; the key here is to find out if your business coach will actually free up your time and give you more time to enjoy your life.
At Bill Squires Business Coaching, we offer a variety of coaching options, including 1-2-1 coaching, group coaching and quarterly coaching sessions, so you can find a business coaching option that suits your schedule and busy life.
We also work with you to identify and implement multiple strategies that free up your time and allow you to work ON the business instead of IN the business.
Misconception three: Business coaches take a one-size-fits-all approach
Many business owners believe that business coaching has a one-size-fits-all approach and won’t work for their unique business model.
Some business coaches do take a one-size-fits-all approach; they copy and paste plans for their clients and don’t personalise them to the business owner’s or company’s specific needs.
However, not all business coaches do this; some work with you to find a suitable and personalised plan that suits you, your business, your employees and your vision for the future.
Top tip: Ask potential business coaches about their approach; ask them how they personalise their coaching, and if you have a particularly niche business, ask them how they would coach you.
As a reputable, experienced, qualified business coaching service, our approach is to offer personalised coaching to suit you and your business. We don’t believe in a one-size-fits-all approach; instead, we work with you and explore your options together to ensure you reach your goals.
At Bill Squires, we also offer a guarantee, so you can rest assured that our business coaching programme works for you (and if it doesn’t, you won’t have anything to lose).
We guarantee that as long as you complete all of the actions agreed upon in your 1-2-1 coaching sessions, you will increase the amount of gross profit you make in the first 12 months by at least the amount you’ve invested in the coaching, or we’ll refund you the difference. (None of our clients have ever needed to rely on our guarantee!)
Misconception four: Every business coach is the same
Another common misconception is that all business coaches are the same. However, this couldn’t be further from the truth.
Finding the right business coach is much like finding the right group of friends; you need to get along with them, trust them and feel comfortable around them to develop and benefit from the relationship.
Top tip: To avoid compatibility issues, you need to take the time to get to know your potential business coach; find out who they are, what experience they have, how they work and if you feel comfortable with them. If possible, try a taster session with them to see if you are compatible.
At Bill Squires Business Coaching, we’ve developed a thorough On Boarding Process that allows you to determine if we’re the right fit. Our On Boarding Process also ensures that you are the right fit for us (after all, we wouldn’t want to work with clients who aren’t ready to be coached).
Misconception five: All business coaches are qualified
One of the biggest misconceptions about business coaching is that all coaches are qualified based on the assumption that the industry is regulated. However, business coaching is an unregulated industry so not every coach is qualified.
Some business coaches do have coaching qualifications and a wealth of business and coaching experience to rely on, but not every business coach is qualified.
Top tip: To avoid working with an unqualified and inexperienced business coach who can’t help you grow your business, make sure you do your research and find out what relevant experience or qualifications your coach has.
At Bill Squires Business Coaching, we’re powered by ActionCOACH, which means we rely on globally tried and tested systems, processes and methodologies that improve your business, but we also personalise our business coaching approach and incorporate mindset, motivation and emotions, depending on your needs.
Bill Squires is a qualified business coach, trained by ActionCOACH in their approach and methodologies, plus he has over 40 years of his own business experience behind him.
Arm yourself with the facts and find the right business coach for you
The above misconceptions about business coaching have fuelled some business owners to believe that business coaching doesn’t work. However, when business coaching is right, it can have a significantly positive impact on your business, future growth and overall success.
To ensure you achieve the best ROI and that business coaching works for you, we recommend you:
- Thoroughly research business coaching (so you understand what it is and what to expect from it)
- Read about business coaches you’re interested in (find out about their experience and expertise and look at their client testimonials and reviews)
- Have an introductory call or coaching session (before committing to any business coach).
When you find a business coach, you must also be clear about your goals and expectations. Making sure you’re both on the same page will ensure you achieve your goals quicker and won’t be disappointed by business coaching.
Get in touch with us now to book your no-obligation call with Bill. During the call, you’ll learn more about business coaching and see if Bill Squires Business Coaching is the right choice for you.
